:: Advertising :: Print :: Marketing :: Multi-Media :: Public Relations ::

Advertising, PR & Print Management Agency What is advertising…?
Advertising, PR & Print Management Agency What is pr…?
Advertising, PR & Print Management Agency What we can do
for you…
Advertising, PR & Print Management Agency Getting the best out of your campaign…
Reach your customers, staff, investors or the general public
Who we are...
CBF Network. Advertising. Print. Marketing. Multi-Media. Consultancy.
Where we are…
CBF Gloucestershire Business Directory
Business Directory

What is advertising...?

Advertising is...
A public promotion of some product or service
Advertising is...
The business of drawing public attention to goods and services

Because CBF understand these values that no two advertising campaigns are alike we take a broad minded view incorporating new and old ideas to create the best of both worlds.
Advertising falls into two main categories: consumer advertising, directed to the ultimate purchaser, and trade advertising, in which the appeal is made to dealers through trade journals and other media.

Both consumer and trade advertising employ many specialised types of commercial persuasion. A relatively minor, but important, form of advertising is institutional advertising, which is designed solely to build prestige and public respect for particular business concerns. Each year vast sums are spent on institutional advertising, which usually mentions products or services for sale only incidentally.

The top ten prime forms of marketing your business:

  • Direct Mail
  • Strategic Alliances
  • Email Marketing
  • Advertising
  • Telephone Marketing
  • Direct Sales
  • Up-selling existing customers/clients
  • Referral Systems
  • PR
  • Internet Marketing

'Telling everyone, what you do'

All of these can be successful but it all boils down to the extent to which you are prepared to 'step outside the box' and test new and innovative marketing approaches. Most businesses are not willing to do this. It's all too much effort and they're more interested in wallowing in their marketing ignorance, which is why most businesses in the UK are living examples of mediocrity in action. I believe that you are more than that - otherwise you would not be looking here now.

The key factors in determining your levels of success so 'Think differently' and have some fun!

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