What is advertising...?
A public promotion
of some product or service
The business of drawing public attention to goods and
Because CBF understand
these values that no two advertising campaigns are alike we
take a broad minded view incorporating new and old ideas to
create the best of both worlds.
Advertising falls into two main categories: consumer advertising,
directed to the ultimate purchaser, and trade advertising,
in which the appeal is made to dealers through trade journals
and other media.
Both consumer and trade
advertising employ many specialised types of commercial persuasion.
A relatively minor, but important, form of advertising is
institutional advertising, which is designed solely to build
prestige and public respect for particular business concerns.
Each year vast sums are spent on institutional advertising,
which usually mentions products or services for sale only
top ten prime forms of marketing your business:
- Direct Mail
- Strategic Alliances
- Email Marketing
- Telephone Marketing
- Direct Sales
- Referral Systems
- Internet Marketing
everyone, what you do'
these can be successful but it all boils down to the extent
to which you are prepared to 'step outside the box' and test
new and innovative marketing approaches. Most businesses are
not willing to do this. It's all too much effort and they're
more interested in wallowing in their marketing ignorance,
which is why most businesses in the UK are living examples
of mediocrity in action. I believe that you are more than
that - otherwise you would not be looking here now.
factors in determining your levels of success so 'Think
differently' and have some fun!