What is advertising…?
What is pr…?
What we can do
Getting the best out of your campaign…
Who we are...
Where we are…
What is pr...?
“A promotion intended to create goodwill for a person
jargon…….The fact of the matter is CBF can help
your business and your company profile.
When you mention 'public
relations' most people think about certain channels of communication:
particularly editorial publicity, sponsorships, and 'launch
events' for new products. This is not surprising; as this
is the way many PR firms think and act as well.
However, this is not
the only way of thinking about PR.
By definition from
the Institute of Public Relations:
'Public Relations practice
is the planned and sustained effort to establish and maintain
goodwill and mutual understanding between an organisation
and its publics.'
Public Relations is the process of creating positive awareness
of a company, product, service, event, person or anything
else, in the mind of a target audience (the market), often
using the media.
Relations mean many things to many people. We simply
like to define it as how an organisation manages its
relationships with its various publics or audiences.
While most people
think that Public Relations is all about getting good
publicity, the news media is just a vehicle to deliver
your messages to your publics and audiences –
there are other vehicles to deliver your message such
as community meetings, public hearings and others.
are often the first line of defence or offence in educating
your publics and audiences about your organisation and
its mission and vision.
a miracle if they find you'
relations are not limited to certain media, and it is not
focused on promoting products.
relations can and should use any media, including TV, print
advertising and depending on the field in which it operates,
there will be others. A school board will have parents, students
and taxpayers. A food producer may have farmers, marketing
boards, dieticians and consumer associations. A registered
charity will have donors and volunteers. All, at one time
or another, will deal with the mass media. In order to manage
these relationships, our clients rely on the counsel and professional
skills of CBF, who understand the dynamics of inter-group
relations and who know when and how to communicate effectively.